Zero to $1M Roadmap
Zero to $1M
Video summary + personal roadmap

Build a business from $0 to $1M

Dan Martell 7 steps · ~21 min Watch on YouTube ↗

Pick a high-margin model, solve a painful problem for customers who can pay, get paid upfront so growth funds itself, create demand with the 4 Ps, then buy back your time and hire in the right order until the business runs without you.

Your level now

You're an AI agency with 3 paying clients

You build AI websites, have sold 3 clients, and are adding AI agents and systems. In the video's terms that's an Agency & Service business (~70% margin) past its first sales. The next job is Steps 2–4: a named offer, upfront cash, and steady demand.

Pick a model
First 3 clients
You are hereNamed offer + retainers
First hire (admin)
Team delivers, you sell
Your offer ladder
TIER 1 · ENTRY

AI website

What you sell today. One-off project, 50% upfront. It gets you in the door.

TIER 2 · UPSELL

AI agent

Lead reply, booking, or support agent added to the site. Sells to clients who already trust you.

TIER 3 · RECURRING

Growth system retainer

Monthly fee to run, improve and report on the website and agents. This is your 70%+ margin engine.

Add your personal 90-day AI agency plan to the roadmap, with tools and calendar dates.

Step 1 in numbers

Gross margin by business model

Ask how the business should work before asking what it should sell. Aim for 70–90% gross margin. Sell for $5, it costs $1 to make, you keep $4 (80%).

What the video teaches

The 7 steps explained

Choose your path

Click a model to see its full plan

Each plan applies the 7 steps. Use Add this plan to my roadmap to turn its 90-day launch into dated tasks below.

Your roadmap

From idea to a business that runs without you

Every task has its tools, a due date you can change, and an Add to calendar button. Add your own tasks or a model's plan. Progress is saved in this browser.

Start date

Add your own task

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Challenges you will face

Use it like an app

Install on your phone or laptop

Add this page to your home screen or desktop so it opens with the bolt icon in one tap. It needs an internet connection.

iPhone (Safari)

  1. Tap the Share button
  2. Choose Add to Home Screen
  3. Tap Add

Android (Chrome)

  1. Tap the ⋮ menu
  2. Choose Add to Home screen
  3. Tap Add

Laptop (Chrome / Edge)

  1. Open the ⋮ or … menu
  2. Chrome: Cast, save and share → Create shortcut (tick "Open as window"). Edge: Apps → Install this site as an app
  3. Pin it to your taskbar or dock